Our mission is the elimination of waste at a large scale and the creation of compelling economic, environmental and social value in partnership with our customers.
We believe that if you hold strong values and possess imagination, then nothing is impossible. Using unsustainable and environmentally unfriendly materials to make furniture and interior fittings is unnecessary, lazy and more expensive in every sense.
- UN Environment Programme
The global population, currently at 7.3 billion, will grow in the coming decades to 9 billion and perhaps 11 billion by the end of the 21st century. Some 80% of this growing population will live in cities, most of which are yet to be built. Of this projected 9 billion people, 3 billion will belong to the middle class, with sufficient disposable income to purchase the consumer goods that others enjoy elsewhere in the world, further draining the planet's already strained natural resources.
Moving to a circular development model – which works to reduce waste before it is produced, but which treats waste as a resource when it is – is essential, and holistic and integrated sustainable waste management will be crucial.
Commercial upcycling delivers fantastic economic value for the whole nation by employing hundreds, and ultimately thousands of people in a brand new discipline that creates value and wealth without displacing other industries or providers.
We need to move from waste management in a linear economy to resource management within a circular economy, by creating products from waste that will never again become waste. Instead the cellulose fibres from which Flute products are made enter a virtuous circle of life, to be reused time after time to create whatever products are required next by our customers.
A key development in waste management is the focus on preventing the production of waste through waste minimisation and the re-use of waste materials through recycling. This must link directly to procurement, where careful selection of materials, suppliers, process redesign for disassembly and reverse logistics can all reduce the amount of wastes produced or facilitate recycling and re-use.
We have already grown, harvested, processed and then thrown away most of the cellulose fibres required to make everything we need in our commercial interiors.
It is impossible to overstate the importance of fibrous materials in an industrialised world that consumes billions of tonnes every year. The fibre industry in the US for example employs 12% of the workforce and uses 6% of the country's energy. Modified or engineered fibres can be incredibly strong, which is why they are used for things like carpets, aircraft parts, nose cones of missiles, and golf club shafts. High performance fibres are structural engineering marvels. Think fibre reinforced composites.
It's incredibly easy to make a start on introducing the exciting economic and environmental advantages of upcycling to your organisation. Our simple three-step process has been designed to help you communicate these in a compelling way, demonstrating the quality and desirability of products made from waste and their practical application in your day-to-day business.